GroundTruth (formerly xAd Inc.)
2015-2017 | Marketing Campaign Manager
From 2015-2017, I worked for the mobile display DSP, GroundTruth.
It was there that I was responsible for more than $100M of mobile programmatic and CTV campaigns, even winning the prestigious “Campaign Manager of the Year” award.
Outside from my role responsibilities, I performed an analytical analysis which the company eventually published in a whitepaper, as well as an AdWeek.com sponsored article. I was able to utilize the results to successfully win $3M of new client business from a major auto manufacturer.
In 2016, I won the company “Innovation Week” challenge by creating an internal mobile app which our employees then used to track client campaign performance on-the-go.
Book-of-business includes:
BMW, Toyota, Smirnoff, Home Depot, Taco Bell, Hormel Foods, Activision, Marshalls, UPS, Reebok
Industries:
Automotive, Food & Beverage, Alcohol, Logistics, Video Games, Film & Entertainment, Brick-and-Mortar Retail, Fashion & Clothing, Logistics, B2C, B2B
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![Examples of some of the mobile programmatic ads that I ran.]()
Examples of some of the mobile programmatic ads that I ran.
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![My analytical research published on Adweek.com.]()
My analytical research published on Adweek.com.
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![Prototype mockups of my internal campaign performance app.]()
Prototype mockups of my internal campaign performance app.
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![My analytical study published in a company whitepaper & blog.]()
My analytical study published in a company whitepaper & blog.
