Gameplan Digital Marketing LLC
2017-2024 | Founder & Managing Director
In 2017, I left the security of my previous job to achieve a lifelong dream of mine — entrepreneurship. I co-founded a full-service digital marketing agency, Gameplan Digital.
Growth was slow at first which caused me to re-enter full-time employment with a role at Cox Automotive, but I dedicated my nights and weekends to grow Gameplan.
Gameplan Digital catered to small-to-medium sized companies across B2C, B2B, and D2C channels. Most of our clients could either be found in major retail outlets like Target, Kroger, Whole Foods, and Costco, or on your television like ABC’s “Shark Tank”, Fox’s “Hell’s Kitchen”, & Amazon Video’s “Heks”.
Thanks to my dedicated clients and many late nights, I was able to scale the agency to a level where I managed 12 part-time employees and two interns, making six-figures in profit per year.
After working nights and weekends for 7 years, I made the decision to sell the agency and focus on my family life.
Book-of-business includes:
Wilde Brands, Honey Bunchies Gourmet Honey Bars, Doves Rest Resorts, Heartland College Sports, Twin Hearts Productions, ForPsyte (formerly Workforce Lifecycle Analytics), Deverna Law Offices, Unique Fitness
Industries:
Food & Beverage, CPG, Hospitality, Film & TV Production, Music & Entertainment, Print & Media, Fitness, Influencer, Legal Services, Financial Services, Technology, B2C, B2B, DTC
-
![Eric Bechtel being interviewed on the "Marketing and Beyond" podcast (2022).]()
Eric Bechtel being interviewed on the "Marketing and Beyond" podcast (2022).
-
![Eric Bechtel speaking on the "Capitol Presence Happy Hour" podcast regarding digital marketing in the era of Covid (2020.)]()
Eric Bechtel speaking on the "Capitol Presence Happy Hour" podcast regarding digital marketing in the era of Covid (2020.)
-
![I ran a successful hyper-targeted campaign aimed at getting my client, Honey Bunchies, on their show. When the episode premiered, I was then tasked with the responsibility of leveraging the global exposure to maximize sales.]()
I ran a successful hyper-targeted campaign aimed at getting my client, Honey Bunchies, on their show. When the episode premiered, I was then tasked with the responsibility of leveraging the global exposure to maximize sales.
-
![In 2020-2021, I was able to double Wilde Brand's ROAS while also assisting with in-store ads at retailers like Costco, Kroger, and Target. I also ran a hyper-targeted campaign which got their products into the locker room of the Houston Texans NFL te]()
In 2020-2021, I was able to double Wilde Brand's ROAS while also assisting with in-store ads at retailers like Costco, Kroger, and Target. I also ran a hyper-targeted campaign which got their products into the locker room of the Houston Texans NFL team.
